What We Believe

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What We Believe

What do we believe here at Direct Auto Insurance? We believe in honoring the vision of our founder, William Adair. When Direct Auto Insurance Company, the first insurance company in the Direct General Group, was founded, Mr. Adair envisioned a premier, non-standard automobile insurance company that served customers better than any other insurer. We’ve expanded greatly since Adair founded Direct in 1991, but our beliefs remain true to his original vision.

At Direct Auto Insurance, you can count on us...

To do the right thing. This means we act with integrity and adhere to the highest ethical standards. We communicate opening and honestly with one another and with our customers, while appreciating and respecting our differences.

To be results focused. We strive to consistently put to use well-developed plans, achieve our goals, and do so in a timely and tenacious manner.

To communicate. We are open and clear, continuously striving to improve our performance and exceed our customers’ expectations.

To be flexible. We change with the environment in order to remain innovative, competitive, and best meet our customers’ needs. We encourage creative solutions to challenges in the insurance market with initiatives.

To provide our best customer service. We always work to do right by our customers, and we remain committed to providing great products, building strong relationships, and honoring our promises.

Together, our values provide the foundation that allows us to do right by our customers and our employees.

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“Direct Auto Insurance” is the registered Alias/doing business as name for Direct General Insurance Agency, Inc. (NPN: 1637622).

“Direct Auto Insurance” is also the brand name for direct-to-consumer auto insurance policies underwritten by our insurance company affiliates listed here: Insurance Companies in our Group that are sold in our Direct Auto Insurance agency stores, over the phone and through this website.

Direct Auto Insurance is the brand name for direct-to-consumer auto insurance produced by Direct General Ins. Agency, Inc. and National General Ins. Marketing, Inc. (NGIM) for its National General Group affiliates, Winston-Salem, NC.

Our agency and Direct Auto Insurance brand are not associated in any way with Direct Auto Insurance Company, an Illinois company (NAIC#12721).